Phrase Match is Dead – Long Live Modified Broad Match!

Published on April 4, 2014

Phrase match is not dead… Apparently there are some people that still use phrase match…

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PPC Rant: Episode 1 – Integrity & Intelligence in the PPC Community

Published on March 28, 2014

My Very First “PPC Vlog” So a couple weeks ago, i was driving (yes I…

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Getting the “Most” out of Share Of Voice reports in BingAds (adCenter)

Published on November 30, 2012

Share of Voice – The Love-Hate Metric in PPC Management. For many, Share of Voice…

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