01 · 15 min · Free
Free intro call
We talk for 15 minutes. If I can help, the next step is obvious.
Fractional CMO for DTC brands
Ads that sell now and build demand for later.
I was Purple's original Director of Marketing and helped grow it from the early days to $300M+ in yearly sales and a public company.
I'm Bryant Garvin. People call me BG. I coined performance branding because anybody doing performance by itself, or branding by itself, is doing it wrong.
I work with DTC brands doing roughly $10M to $100M. Usually three or four at a time. The product has to be real.
Book a call21+ years of product, content and ads
I started out selling search at Lycos, right as Google was taking over. Since then I've worked with Choice Hotels, Purple, Groove Life and Ozlo, and the playbook's been the same every time.
Get the product right first. Then make content people actually remember. Then put real money behind it.
When most people are zigging, I like to zag.
Numbers I'll put my name on
- $3M to $50M+ Yearly sales growth at Groove Life
I started as a consultant and became CMO. The hook was "Have you seen this ring?"
- 2,824% Brand search lift from the Purple logo test
We put the logo in the corner by the skip button and changed nothing else.
- 42nd Purple Pillow's rank on Kickstarter's most-funded list at the time
- Over $8M Raised on Kickstarter and Indiegogo for Ozlo
All before the official launch.
A public company spent $396K+ on search to make $42K. I found 288,000+ queries losing them money and added them all as negatives on the call.
The stories are on the results page.
What people say
…we finally convinced the Michael Jordan of Ad Buying, Bryant Garvin to join our team!
Travis ChambersChamber.Media
If you're looking for someone to take your brand to the next level, it's him.
Scott OstermillerGroove Life
Bryant is one of the only people in the world that I would ever turn to when I have no idea WTF is going on in the world of something related to PPC.
Johnathan DaneKlientBoost
Within a few minutes of reviewing an account, Bryant was able to spot adjustments to settings that helped to increase the volume of traffic…
Mike DeiureAdWords Ninja
Where I've spoken
Start small
We start with a conversation. If I can help, the next step is usually obvious.
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02 · 90 min
Live Audit Call
Your accounts on the screen. We find the waste and the missed money.
Regular price $3,333. Q4 special $1,777 through Nov 15.
$1,777 is my Q4 special through Nov 15. Then it goes back to $3,333.
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03 · 30 days · Pricing on request
Year in Review
The last 12 to 13 months, in order, and a 90-day plan.
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Then pick how we work
Fractional CMO
I own the plan, the mix, the budget, and the team. About half a day a week.
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Weekly advisor
Weekly advisor
One or two calls a week. Your team runs it.
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Hands-on work
Hands-on work
I do the work in your ad accounts, with your team, on the 90-day plan.
Doing performance by itself, or branding by itself, is doing it wrong.
The right ads and creative drive sales now and build the brand at the same time. The sales pay for it, and the brand shows up later in brand search, direct traffic and organic search.
A brand is a personality, a community, a feeling. A logo is just the reminder.
Most brand virality is paid for.
From the blog
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AdWords Smart Goals Built For Dumb Asses
A 2015 argument that Google's Smart Goals were a black box, not measurement. Google wanted to pick your goals for you. Automated bidding works a lot like that today.
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Don't look like every other ad
My 2014 vlog on writing ads that stand out on a page full of lookalikes, plus what's changed on Meta since.
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Phrase match is dead
A 2014 post on why proven keywords should get the budget.